In response to the recent imposition of a 25% tariff on imported vehicles by the U.S. administration, Volkswagen has announced the introduction of an “import fee” on its cars affected by these tariffs. This move aims to offset the increased costs resulting from the new trade policies.
According to a memo sent to U.S. dealers, Volkswagen will temporarily halt rail shipments of vehicles from Mexico and hold at port cars arriving by ship from Europe. These measures are intended to manage inventory and pricing strategies in light of the tariffs.
The company plans to provide detailed pricing guidance by mid-April, with the goal of allocating the affected vehicles to dealerships by the end of the month. Volkswagen emphasized its commitment to transparency and support for its dealer network during this period of adjustment.
This development reflects broader industry challenges as automakers navigate the financial and operational impacts of the administration’s trade policies.